One brand, applied everywhere
- Practice
- Brand & Identity
- Sector
- Retail
- Type
- Representative project
- Year
- 2026
The packaging, the site, and the ad should feel like one voice speaking.
The challenge
A retail brand had grown channel by channel. The store, the site, and the social accounts each had their own look.
The approach
- 01Audited every touchpoint side by side to find where the brand drifted.
- 02Tightened the system to the few elements that carry it: colour, type, and tone.
- 03Rolled it out across packaging, signage, web, and social in one coordinated release.
What we delivered
- Touchpoint audit
- Packaging
- Retail signage
- Web refresh
- Social templates