An identity system built to be applied
- Practice
- Brand & Identity
- Sector
- Professional services
- Type
- Representative project
- Year
- 2026
A brand is only as strong as the least careful place it shows up.
The challenge
A growing firm had a logo, but no system. Every new deck, card, and web page was designed from scratch, and each one looked a little different from the last.
The approach
- 01Started with positioning: one sentence on who the firm serves and why it wins.
- 02Built the identity around a single mark, one accent colour, and a strict type scale.
- 03Wrote the guidelines as working templates, so anyone on the team can produce on-brand work.
What we delivered
- Positioning & messaging
- Mark & logotype
- Colour & type system
- Stationery & templates
- Brand guidelines